I gave up, twice this weekend. It was taking too long. No, not the queue for ice cream, I’d never give up on that. I mean waiting for a new website page to load.
Slow websites are the first block in the road to you reaching your customers and there are many, many things you can do to speed them up. But the quickest and most effective one is to sort out your website image sizes. I’ll be exploring this topic so that we can make sure your website performs the best it can for you and your business.
There are lots of factors at play when it comes to the speed of a website and it is easy to get bogged down or overwhelmed by the technical jargon and solutions but in most cases, there is no need to worry about any of it.
For most freelancers and solo entrepreneurs, the important thing is how long it takes for a visitor to see the content of your page.
This free tool is great: pingdom.com
Enter your page domain and select the location where most of your visitors are based and press ‘start test’. The things to take a note of are the load time and then scroll down to ‘content size by content type’ and note the % for the image.
Images are an important tool to connect with your potential clients through your website. Apparently, we remember 80% of what we see and only 20% of what we read.
So, let’s make sure that your website is using this tool as effectively as it can and that your images are not putting off potential clients as they are slowing down your website.
I know this can be time-consuming and a bit of a faff for images you have already have on your website but a quicker website can really mean the difference between a sale or a potential customer just giving up and going out for ice cream.
