Read on to learn the top stats, trends, and best practices of mobile commerce so you can continue to increase your sales and grow your business.
Dec 22, 2023
Mobile commerce volume is expected to hit $710.4 billion by 2025. This means more shoppers will be making ecommerce purchases on a mobile device than ever before. As a result, paying attention to your website’s mobile purchasing process is critical for guaranteeing a stellar customer experience and reducing shopping cart abandonment in the process. Read on to learn the top stats, trends, and best practices of mobile commerce, so you can continue to increase your sales and grow your business.
Here are some key statistics to help you understand just how important m-commerce is in 2024 and will continue to be in the future:
There are a number of benefits associated with mobile commerce and offering your customers a seamless experience across their devices.
The average American spends about four hours and 25 minutes on their mobile phone each day and checks it 144 times. Nearly 57% of Americans consider themselves “mobile phone addicts.” As a result, it’s highly convenient to be able to immediately pull up an app or mobile site via your phone to make a purchase as soon as the mood strikes.
If you’re wondering why instant gratification is so prevalent, look no further than ecommerce giant Amazon. The “Amazon effect” is a phenomenon surrounding the frictionless shopping experience the company created. Free two-day shipping is now a possibility at the click of a button.
Not every small business will be able to compete with Amazon’s shipping rates, but having an easy-to-navigate mobile shopping experience will help customers feel like they’re able to quickly and easily order something they want.
Meeting your customers where they are—their devices—provides them with a better experience and can lead to higher customer retention, because they’re not having to cater their shopping habits to your business.
In addition to credit and debit cards, customers are now able to use payment services like Apple Pay, Samsung Pay, Google Pay, Amazon Pay, PayPal Express, and Visa Checkout. Shop Pay also makes it easy to give your customers a variety of payment options.
These options make it easier for your customers to make a purchase on their device—you simply need to ensure your payment portal accepts these forms of payment.
Location-based services (LBS) use the geographical position of a mobile device to provide services relevant to the user’s current location. You can run proximity marketing campaigns, which sends mobile users promotions based on their location to your store. Another benefit is being able to integrate with mapping and search services to help users find your store nearby.
Mobile commerce isn’t without its challenges. It’s a newer concept, so it can be tricky to ensure a seamless experience—for now. Here are a few of the current issues:
By ensuring that your company offers the best customer experience and product options, you’ll increase the odds that consumers will want to shop at your company, regardless of price differences. Also keep an eye on the competition’s pricing, shipping options, and discounts to make sure you remain competitive and relevant in the market.
Follow these five steps to deliver a mobile commerce experience that will keep customers coming back.
If you want your website to rank well in search, appeal to your customers, and increase your mobile sales, make sure it’s not just accessible but optimized for mobile users.
A few steps to keep in mind include:
Pay attention to page load speeds. Use Google’s PageSpeed Insights to pay close attention to your page load time and minimize it as much as possible so you can maximize your online sales.
Shopify merchants can also rely on their Shopify online store speed report, located in their admin dashboard. With this tool, you’ll get a score out of 100—the higher the number, the faster your website.
By decreasing your load time, you’re actively increasing your conversion rate.
Implement one-click or express checkout options like Shop Pay in order to make the mobile checkout process as quick and painless as possible. With Shopify, you can offer payment options like Shop Pay, Apple Pay, PayPal Express, Venmo, Google Pay, or MetaPay, where customers have their information saved and can check out almost instantly.
Mobile app development can often seem daunting and expensive, especially for small businesses. This is where progressive web apps (PWAs) can come into play.
PWAs are essentially mini apps that still run on a browser—however, they’re much faster than a regular web browser. They’re cheaper and quicker to develop, making this the ideal solution for many businesses to offer a native mobile shopping experience.
These are often built using HTML5 and JavaScript, so you may still want to hire a developer, but because PWAs are less complex, this will be much more affordable.
By ensuring your brand is available and accessible on mobile devices, you’re able to build an omnichannel customer experience.
A few ways to do this include:
Nearly every social media platform offers some kind of social commerce option, and those that don’t likely have it in their pipeline. Take full advantage of this and create an online catalog on each of your social media platforms.
Furthermore, invest in a chatbot that you can connect to your Facebook and Instagram Messengers to help your customers find exactly what they’re looking for without needing live agents to take over the conversation.
Rare Device, a Shopify merchant, speeds up its checkout process with various payment options. It offers six quick express options based on how customers prefer to make payments, be it Shop Pay or Venmo.
SHEIN’s mobile app is an excellent example of m-commerce for many reasons. It provides users access to the brand’s entire collection of trendy clothes and accessories. You can also quickly find what you’re looking for with the search function.
SHEIN offers discounts and promos through its app. The layout, as seen in the examples above, is clean and easy to navigate, which is important for a good mobile shopping experience. On top of that, it also has a ton of visual appeal, which encourages shoppers to buy.
Check out Hydro Flask’s offer of “compatible accessories” below—when a site user adds an insulated water bottle to their cart, they can also immediately add additional caps.
You should also personalize recommendations based on a customer’s purchase history. If the customer has run out of something, you can include a “Buy again?” section on your website, or you can provide recommendations that would go well with products your customer has bought in the past.
Shopify merchants can access a range of apps to help build a recommendation engine.
Another example of good mobile commerce comes from Allbirds’ Instagram profile. The brand uses the platform to showcase its products, as seen in the image above, to drive leads to its website for purchase.
The price is prominently displayed, making it easy for shoppers to make a purchasing decision. Plus, they can browse additional information in the “Product info” and “More details” section below the image, in case they need more specifics before proceeding with the purchase.
Learn more about the latest mobile commerce trends to ensure your brand stays relevant and offers the most up-to-date shopping experiences for your customers.
Mobile apps can create a more native shopping experience. Apps are often faster and have been built specifically for mobile usage. And since 2018, app usage has far outweighed browser usage on mobile devices.
Apps make the mobile experience more seamless, as they’re built for mobile use. Screen resolution doesn’t matter; the native app loads far quicker than a mobile website, and it’s easy to find products and complete the checkout process inside the app.
With one-click checkout—one of the newest trends in ecommerce—the website you’re shopping on gathers information you have saved to your computer or mobile device, like your name, email address, shipping address, and preferred payment method, so all you have to do is click Checkout.
This swiftness makes the checkout process incredibly easy—and the easier it is to buy, the more likely customers are to spend money with your store. There are a number of one-click checkout options, including Shopify’s Shop Pay.
Social commerce involves selling your products via social media platforms. Platforms that offer social commerce include Instagram, Facebook, TikTok, Pinterest, and Snapchat, and, more recently, Twitter.
You can create online shops or catalogs on your social media profile, making it easy to tag and promote your products. Customers are then able to make a purchase without ever leaving the social media app.
By using Instagram’s Meta Commerce Manager, for example, you can set up a catalog so that your products appear on Instagram. Your store will appear on your Instagram profile for followers to tap View Shop, or you can tag products featured in posts for viewers to click on and purchase immediately.
Chatbots are commonly used to improve customer service and make website experiences better, but now they also offer shopping assistance on mobile devices. An ecommerce chatbot can make it easier to purchase on your website via mobile devices.
More than that, chatbots can also be created on certain social media platforms, like Facebook and Instagram, to further strengthen your social commerce strategy.
Personalization is an essential part of increasing sales in your online store, especially with regard to mobile commerce. If a customer is shopping on their phone, they’re less likely to browse through your entire catalog. You need to make it easy to find more product options.
The future of mobile commerce is bright. It’s a key part of ecommerce that’s only going to grow. Start learning how to increase your mobile sales, and take advantage of Shopify’s mobile tools. Manage your business from your smartphone and make it easier for customers to purchase from their phones all in one fell swoop.
